How to Spot Real Jeans

So what exactly constitutes real jeans? Real jeans are made up of a strong cotton twill fabric called denim that is put through a series of indigo dye baths for a saturated and deep blue color. Real denim jeans can either be categorized as stretch or non stretch. Stretch denim, as you know, has a hint of spandex so they fit in a way that flatters one’s physique. But when jean makers started combing a whole lot of spandex into different fibers, they created a new fabric that mimicked denim. This is how jeggings or denim leggings were invented. When this little fad came out last season, most of them appreared a little odd since it only had an elastic waistband with no zippers, pockets or buttons. Typically, real jeans include five pockets, twelve rivets, contrast stitching, five to seven belt loops and a zip or button fly. Today, designers are finally incorporating these elements to make jeggings (and some leggings) look more like real jeans inside and out (and less odd looking). Although I still favor the real thing—classic jeans that are made with heavyweight indigo denim, I do occasionally wear jeggings… just as long as they still resemble real jeans.

For those who knew the above information, I hope you were amused. For those of you that are cleaning out your closet, I hope you feel better informed. Try your hand at designing a pair of custom jeans that won’t scare anyone (including yourself!) at indi next time, ok?

We’ve got some really exciting news for you: now you can shop custom shirts and custom jeans all at the same site!

You’ve probably noticed that the URL above has changed to indiCustom.com, which is our new home. You may also know that we sold shirts at indiTailored.com. Now indiDenim and indiTailored have merged into indiCustom, allowing you to shop custom jeans and shirts under the same domain.

So why did we make this change? As a premium retailer of custom products, we are expanding our offerings (ladies, get excited). While indi’s core products, our men’s shirts and custom jeans, still remain the same (your past orders, the shopping experience, etc.), soon we will offer a wider variety of products to choose from. You’ll be able to build upon your custom patterns and experience with us to shop more custom products that fit your body perfectly.

Welcome to the new indi!

I recently stumbled on a “ecouterre’s recycled denim challenge” where the most inspired recycled denim inventions are featured. These finalists/designers created items that were truly distinctive, memorable and just downright interesting. They are judged for their innovation, creativity and aesthetic quality.

Here are some of my favorites:

And if their take on denim served as inspiration for yours (but you don’t want to go too crazy), you could always get creative and showcase the denim design you envision on our very own community vault

Jeans are a current staple in most women’s wardrobes. But, most importantly, it’s about as easy to style jeans as it is a plain white t-shirt. First, choose what style jeans you like best, from there you have a blank canvas on which to create plenty of outfits. I created a few sets on Polyvore to demonstrate how to style jeans several different ways. I chose skinny jeans because I consider them my most basic style jeans, but any pair you prefer will do.

Pair whatever style jeans you choose with a blouse with fun detailing, like these horizontal stripes, and then add heels for height and a neutral jacket for a put together, grown up look. On you way to work you can wear the short sleeve blouse and (since I do a lot of walking) the skinny style jeans are perfect for a little cuff to make them more warm-weather friendly. By the time I head home, the temperature is rapidly cooling, so the jacket and the jeans uncuffed are perfect.

indiDenim: style jeans from day to night 2 by coombsbe featuring a shrug jacket

Another way to style jeans to take you from warm days to cool evenings is an oversized sweater over a loose printed tank top. This is one of my favorite ways to be weather appropriate because it is so comfortable. Again you can choose whatever style jeans you prefer, but because of the bulky proportion on top, a leaner look on bottom would be a nice contrast. During the day wear the tank top (long and loose so you don’t look like you’re in high school) with some nice statement jewelry and some polished flats, a nice dark wash-style jeans will also keep this look from being too young. When the weather cools down, pull on the over-sized sweater (I prefer a slightly shorter, cropped sweater to showcase the tank top) and a loose knit cap, and you’ll be ready to go.

indiDenim: style jeans day to night by coombsbe featuring sleeveless tops

Any way you choose to style jeans to be weather appropriate, keep in mind that layers are the easiest and most flattering way to be ready for any temperature. Try designing your perfect style jeans for this time of year at indiDenim.

Tall jeans can be hard to find. Any woman with an inseam outside of the regular range (32”-34”) has hunted for a pair of tall jeans, for a pair that won’t make them look like they’re preparing for a flood.  But in addition to worrying about the inseam, tall jeans need to be fashionable too.

In general, tall women can get a way with more looks than petite women. Petites tend to focus on wearing jeans that make them look taller, tall jeans wearers have a little more leeway, since they’ve already got the height. Basically, tall jeans should emphasize the long legs of the wearer, and the hem should fall all the way to the heel.

Tall jeans also need to be bought with the torso in mind. If your torso is short, go with mid to low rise tall jeans in order to lengthen your torso. A long torso, on the other hand, should stay a way from lower rises, they will make your torso look longer.

Tall jeans that are bootcut or straight leg show off the legs. Dark wash tall jeans will also highlight long legs. Tall jeans should not be loose fitting because they will make you appear wider than you are. Pair tall jeans with a heel and your legs will look like they go on for miles. If you don’t necessarily want to accent how tall you are, cuffed or boyfriend jeans make the leg look shorter. Distressed and light wash tall jeans will also take the emphasis off your legs.

Tall jeans can be hard to find, let alone design yourself! We hope that with these tips you’ll feel well-equipped to shop for tall jeans or start designing your tall jeans with confidence.

Knowing the measurement for your natural waist is important when it comes to shopping for all sorts of bottoms. At indiDenim we use your natural waist measurement to create your own pair of custom jeans, so getting this number correct is very important! Enjoy!

Transcript:
Bonnie: Hello, today we’re going to be talking about the natural waist. This is a measurement you hear a lot when you’re shopping for bottoms like pants or skirts. The natural waist is the smallest part of your body and it can be found by looking in the mirror and leaning; where your body creases that is your natural waist.

To measure it all you need is a soft tape measure. You start with zero at the center of your body, and wrap around. Where the tape measure overlaps will be your natural waist. At indiDenim we make this measurement easier by just measuring from your bellybutton and around. And that will be the measurement that you put in on our jean builder online.

For more style tips go to indiDenim.com or email us at service @ indicustom.com.

This notion however got me thinking…if I were to go see the Giants play in person, what would I wear? Of course, jeans would be my personal go to ticket item. Nothing could be better than wearing some comfortable jeans for those moments you have to stand up and sit down repeatedly to see Cody Ross hit that home run or Tim Lincecum strike others out. Besides, it would be a little ridiculous to wear a dress or a skirt to a baseball game anyway. However, it’s just as important (at least for me anyway) to still balance my blaring orange attire and baseball cap with a cute combination of accessories and good taste. To give you a better idea, I made my own outfit Polyvore set that you can check out to inspire you to be sporty chic too here :

Sporting an overwhelming amount of orange and black (for the Giants and Halloween of course), the accent piece here is my asymmetrical leather jacket. Casual enough for a game with some fashionista flare, the jacket balances the casual nature of my comfortable black bootcut jeans and converses. The key here is to wear what you would normally wear to a game, but keep your apparel well-fitted (no frumpy jeans, ladies) and pick one classier accent piece to set the outfit off.

So to all you Bay Area sports fans out there, just like us at indiDenim, we’d like to say Goooo Giants! And good fashion choices…

For years petites have had to take their ready-to-wear clothes to the tailor. Problems with petite jeans usually consist of too long an inseam or too much gaping at the waist. Since many mainstream designers didn’t focus on their petite jeans, the stress of finding appropriate jeans for petites was extreme. There are now many more options in the market and petite jeans are thankfully not as rare as they once were.

Petites should keep a few basic fit concepts in mind to keep them from looking stumpy or childlike. Petite jean styles should not be too baggy (avoid extreme flares or wide leg jeans), which can make you look like you’re swimming in fabric. Instead choose trouser, straight-leg or even skinny petite jeans with the correct inseam (most petites have around a 29” inseam, unlike the standard 33-35” inseams found in most stores in similar sizes). All of these styles look great with heels, another way to elongate the figure and look taller.

Petite jean styles should not include anything that is cuffed, cropped or flood (a high-rise ankle look) because it makes the leg appear shorter and ill-proportioned. Capri petite jeans also have this affect on the petite’s legs. On the other hand, petite jeans should not bunch around the ankles either, which makes the legs look too short. The perfect length for petite jeans are when they just touch the top of your shoes, making you look taller and well-proportioned.

Now, with all the different styles and washes, it’s easier than ever to find a flattering petite jean in a style you like. There may still be some tailoring or customizing to get the perfect fit, but by remembering what works best, petite jean shopping should become less of a dilemma.

Take a look at the woman’s skirt on the left and the boy’s jacket on the right, according to researchers these are denim
Courtesy of France24

This is the earliest visual record of a jeans-like fabric. Up until then written accounts, like those of a 17th century English tailor, were the only evidence of the existence of a denim-like fabric from Genoa.  But the discovery of these paintings seems to prove, once and for all, that the Italian fabric predated the French. While there will continue to be arguments among scholars over the true source of denim, us jeans-wearers can just be content that this comfy, durable material came into existence at all!

Check out our full blog entry on the history of jeans here.

Monday, October 4, 2010

Sneak Peek: NEW premium washes coming soon!

We know the beginning of the week can be a drag, but here’s a little good news to perk up your day: indiDenim is developing brand new washes available this Fall!

While we offer a wide variety of finishing treatments, we’ve really upped our game this season, developing several signature washes in a range of tones that we know you’ll love. After months and months of development (and a little more to go) we’re proud to introduce our new premium washes that will perfectly compliment your Fall wardrobe. And with more distressing and fading then ever before, you’ll also be sure to be at the front of the style line in our new washes.

A key difference that you’ll see is that we’ve married our fabrics with the finishing treatment themselves, bringing out the integrity of our fabrics with select washing techniques. We’re still choosing the cream of the crop for you, so get excited. Trust us, you’re going to love them. Now it’s your turn to take a look. Enjoy!

A late prototype of a new medium wash.

 

A close-up of that sassy whiskering.

 

A view from the inside of this fabulous jean.

 

It’s safe to say that
photo courtesy of Cone Denim

Ring spinning is the traditional way to produce yarns for weaving. But by the 1960’s, new spinning methods were developed to manufacture yarns more quickly and cheaply. Denim experts typically turn their noses up at these new “open end” spun yarns which have neither the quality nor aesthetic properties they crave.

photo courtesy of Cone Denim

Specifically, ring spun yarns are both softer and stronger than open end spun yarns. Yes, just like fancy cheese, denim can be both soft and strong. Additionally, ring spun yarns have a much desired uneven thickness. When woven into denim, this uneven thickness produces fabrics with delectable variations in texture recalling vintage denims.

Unlike its higher quality counterpart, open end spun yarn is rough, resulting in a denim with a fuzzy/hairy look. So, next time you’re starving for a new pair of jeans, may we recommend a tasteful ring spun denim?

Spotted at NY Fashion week…the return of the relaxed trouser jean! For anyone who is sick of wearing skinny jeans every day (don’t get me wrong I love my skinny jeans, but change is usually good when it comes to your wardrobe) or just want to try new things the trouser jean is back. Trouser jeans are fitted at the hips and then loosely fitted through the thigh, then flaring slightly from the knee to the ankle. This makes trouser jeans a flattering staples in many women’s closets.

Photos courtesy of style.com  (L to R, Derek Lam Spring 2011, Badgley Mischka Spring 2011, Elie Tahari Spring 2011, Z Spoke by Zac Posen Spring 2011)

The trouser jean can be just as versatile as the skinny jean, if not more so. In a dark or medium wash the trouser jean can be paired with peep-toe heels and a tucked in tee for an instant airy fall look. Trouser jeans are even work appropriate with the right combination of pumps and a tailored blazer or blouse. Check out our wiki on how to wear denim to work for some more ideas. Trouser jeans are a classic fitting look that works with most body types because, similar to bootcut jeans, they add balance to curves.

Even if you are not someone who follows whatever is trendy, trouser jeans are classics, so take this opportunity (you’ll have more options because they are currently “on trend”) to pick up a pair and try out a new silhouette!

Happy Fall denim lovers! Wherever you are in the world, a new season means new style (for instance, check out our trouser jeans, cropped jeans, and denim on denim for hot Fall looks).

A new season also means a fresh start. What better way to kick Fall off right than reinvigorating your health and looking slim in your custom jeans at the same time?

That’s why indiDenim has teamed up with Bally Total Fitness® to bring our customers a fantastic deal: $0 enrollment fee at Bally Total Fitness® until this Thursday, September 23rd, plus one-time $29 card fee and first and last monthly payments due at joining.

With the latest in cardio and resistance training equipment, high-energy Group Exercise classes, and locations nationwide, Bally Total Fitness® is a great and affordable way to get fit this Fall. Click on the banner below to find a location near you and get fit this Fall with Bally. 

We hope you enjoy the savings! 

indiDenim is on YouTube! This video is a quick how to on measuring your inseam. Because we ask you to input your measurements and makes custom inseams depending on what you enter, it’s important to get this number right! And, if you’re going to wear different heel heights or just want to make sure you know how to correctly measure your inseam, be sure to watch. See below for the transcript on how to measure your inseam. Enjoy!

Transcript:

Eunice: Hi my name’s Eunice!

Bonnie: And I’m Bonnie and we’re interns at indiDenim. And today we’re going to be showing you how to measure an inseam of a pair of jeans.

What you want to do is take your best fitting jeans and lay them out on the table. The inseam measurement is from the crotch seam down to the ankle. So what you want to do is measure down that seam slowly to ensure accuracy.

If you get a measurement that for example is 30 1/4, just go ahead and round it up to 30 1/2 to ensure that the jeans will be long enough. And if the jeans you’re measuring aren’t normally jeans you wear with heels, just take the side of the heel, measure it, and just add that to the original inseam length. That’ll solve that problem!

And for more styling tips go to indiDenim.com or email us at service “at” indicustom.com.

NYC’s Spring/Summer 2011 fashion week has arrived! And so far, cropped jeans have been a big presence on the runway. Though similar in comfort to the boyfriend jean, it is a sleeker, more fitted look that is perfect for the variable temperatures most of us navigate in the spring. Cropped jeans are ideal for those days when it’s too cold in the morning for shorts but too hot in the afternoon for a full pair of jeans.

Photos courtesy of style.com (L to R, William Rast Spring 2010, Ralph Lauren Spring 2010)

Here at indiDenim, one of our customization options is to add a cuff to your cropped jeans, easily capturing this on-trend look while guaranteeing the ideal fit for your body. Styling cropped jeans off the runway can work with almost anyone’s personal style. Cropped jeans will pair perfectly with flats for a put together running errands look or with heels if you have a dressier workday ahead of you.

Day Look idea 1:

indiDenim cropped jeans daytime by coombsbe featuring a cross body bag

Day Look idea 2:

indiDenim cropped jeans daytime 2 by coombsbe featuring an elastic belt

Cropped jeans can even work for the evening if you pair them with structured pieces or romantic tops. Finish the look off with statement accessories and you’re ready for a fashionable night out.

Evening Look idea 1:

indiDenim cropped jeans nightime by coombsbe featuring sleeveless tops

Evening Look idea 2:

indiDenim cropped jeans nightime by coombsbe featuring leather clutches

Sets courtesy of polyvore.com

Cropped jeans are a versatile look straight from the runway. Whether you live in a big city or a small town, these jeans are comfortable and will be a must-have in the spring. How would you wear the cropped jeans trend?

Photo courtesy of denimblog.com

Designers this year have been influenced by the economic news, many of them are taking their cues from classic American staples, such a denim jeans and button up shirts. So the long time fashion don’t of denim on denim is getting a boost.

Photos courtesy of style.com (L to R , Diesel Black Gold Fall 2010, Helmut Lang Resort 2011, William Rast Fall 2010)

I do want to give Justin Timberlake some credit here, the look on the far right is from his clothing line (William Rast), so he obviously learned something from his earlier denim on denim debacle. Of course, as with any trend, denim on denim can be worn a variety of ways. Celebrities, stylists, and bloggers have all embraced the denim on denim trend and have their own opinions on how it should be worn. But really there are just a few general rules to keep in mind to give the denim on denim a modern twist.

In order to pull off denim on denim:
1. The top and bottom should be two distinct pieces - you don’t want to match the color exactly (refer to the picture of Britney above to see why). For example, wear a light colored top over dark jeans or vice versa.
2. Mix up the textures - wear a soft chambray button up over stiff, dark wash denim with neutral accessories.
3. Break it up by wearing a belt that clearly separates one piece from another.
4. And finally - keep it simple! Choose solid or slightly distressed denim and leave it at that, no need for acid wash or tie dye when pairing denim on denim.

Denim on denim is a neat trend that easily updates your wardrobe without having to go too far out of your comfort zone. Have an opinion on denim on denim? Vote in our poll from our last denim on denim entry here!

There are only a few days left for some (if not all) until class is officially back in session. In preparation for this madness, we at indiDenim feel compelled to give students everywhere a lesson in back to school style. While most of us no longer get to pick back to school ensembles for ourselves, we still know a thing or two when it comes to styling and wearing your basic Back to School Jeans. 

So take good notes and listen up as we’re about to tell you how to make the grade in denim style.

For your Everyday School Jeans
Cuffing your school jeans creates a cool yet effortless look for class.

For school days where you just don’t feel like dressing up but you still want to look like you’re put together, pick school jeans with a relaxed cut and a rise that sit comfortably on your hips and waist. Pair your school jeans with a vibrant top, along with a structured jacket and a statement necklace; you’ll be looking cool and comfy in no time.

School Jeans for a Study Date
Dress up your everyday school jeans and give it a more polished look by picking a sweet blouse to wear along your medium to dark wash jeans. You can choose to wear a knit sweater over it to give your outfit an overall feminine feel. An outfit suitable for a study date isn’t complete without universally flattering school jeans.

We suggest that you pick bootcut jeans since this cut looks sophisticated and slims every figure.

School Jeans for the Head of the Class
For a streamlined appearance, pick a chic button down shirt to pair with your school jeans. Skinny jeans are a great choice for this look. Pick a pair that’s fitted but not skintight, in a rise that flatters your shape. You can pair your look with skinny jeans tucked inside your boots for those fall or winter months of school.

For those that think it’s bizarre to dress children like little adults,  consider that children’s clothing has long been inspired by their elders. For most of western history, our little angels were dressed to look like mini-adults in clothing that must have lead to some devilish temper tantrums. It wasn’t until the 18th century that children were allowed to have their own—more comfortable—clothing styles.

But why should youngsters be allowed to dress comfortably while we make ourselves fashion victims to the latest trends? The baby skinny proves that with the right fabrics and constructions, skinny jeans can be not only stylish, but also practical and comfortable. The fashion forecast indicates that moms may take up this style after seeing it on their tots. Hey, it wouldn’t hurt to take a little fashion advice from a toddler now and then.

High waist jeans. A fashion do or don’t? This year, according to fashion designers and celebrities like Katie Holmes and Jennifer Lopez, high waist jeans are continuing their comeback. However do high waist jeans work for every body type? And if you do decide to wear the high waist look, how do you style them without looking like you’re from 1974?

The key with high waist jeans is proportion. If you’re curvier on top or have broad shoulders, go with a flared or boot cut leg to balance your body out. If you’ve got a less curvy figure, head towards a straight or skinny leg.

To avoid going too retro when you wear high waist jeans, opt for modern styling and accessories. Pair the jeans with a simple button down (maybe plaid or a pattern if you’re feeling really funky) and tie it at the hem to emphasize the high waist of the jeans.  However, a simple fitted t shirt, tucked in with a fabulous belt or statement necklace would also be a good combination.

High waist jeans are a good trend, especially if you’re bored with your denim collection.  As long as you keep in mind your body shape, anyone can wear them.

To learn more about high waist jeans, visit our High waist jeans wiki page!

Jeremy Priven shows us how to rock a bermuda jort.

Cuffing can give your old jorts a brand new look.

Cutoffs will take you from jeans to jorts in no time flat.

And don’t forget one of the newest additions to the jorts family—“pockouts”!

Read more here

CustomMade: Custom Made started with one artisan working out of his home fourteen years ago as an online community for woodworkers to come together and post their custom creations online. In 2009, co-founders Mike Salguero and Seth Rosen saw the potential such an organization had and purchased the company, gave it a new look and feel, and started to change the way custom was looked at by artisans and consumers alike. Within a year, a community of 350 woodworkers has grown to over 1,000 of the highest caliber woodworkers,metal workers, and glass workers in the world.

Question 3: What are some of the challenges you face as a custom company?

indiDenim: Fit is very personal, and understanding the perfect fit for our customers is definitely a challenge. Because we’re custom we set the bar pretty high in terms of fit, just like our consumers. In fact, we guarantee that if for any reason our customers aren’t 100% satisfied, we’ll remake their garment at no charge or give them a full refund. Although this can be challenging, we absorb these costs willingly, knowing that we instill confidence in our customers that the end result will be a perfect-fitting garment that they can always re-order, time and time again.

CustomMade: Our biggest issues right now are related to getting the right people involved with our company.. We currently have 25 people working full-time on this idea, but we need more. We are always looking for marketing, web-design and development, and salespeople.  In addition, we have a challenge of convincing consumers to buy custom.. You would think it is a no-brainer, since they can get something locally made, handcrafted, with 5x the quality for a similar price, but the big-box retailers dominate the advertising out there, so it is hard for the little guy to compete.

Question 4: What are your focuses/strong points at the present?

indiDenim: indi provides an ideal shopping experience for the tech-savvy consumer. Our Jean Builder lets consumers see a real-time visualization of their jean change as they pick every style feature of their jean. Consumers can also save their designs in our community vault, where consumers can share designs via social media networks and/or choose any jean from the vault, customize it to fit them, and buy it. We also save our customers’ patterns forever, allowing them to re-order the same pattern with or without adjustments and get a perfect fit, every time. In short, indi provides the most personalized, technologically-advanced experience available, making mass customization fun and easy.

CustomMade: We have a group of the best artisans in the country in the fields of woodworking, glass working and metalworking.  These guys and gals are being serviced by our website. We also bring in about 1 Million visitors a year and expose them to the idea of purchasing custom, which is fun and a challenge, but we feel that we do it well!

Question 5: What is your vision for the future of the company?

indiDenim: We intend to get to know our consumers more and more, developing more style content on our site that would interest our audience. We recently launched new style pages and a DenimWiki, packed with useful information on denim history, mass customization, a glossary of denim terminology, and more. We will continue to understand our consumers’ needs from a user experience standpoint, but also a product standpoint, always striving to ensure our patterns fit every consumer perfectly. 

CustomMade: We want to be the internet’s one stop shop for anything custom. We are not interested in the manufacturing, rather we want to get you the consumer in front of the right provider of custom services.

Thank you to Custommade.com for participating in this interview! Let us know your feedback and feel free to share your comments!

For more fascinating information on the Plus market, read the full article here.

1. Dress Your Body Type: Nothing is more upsetting than trying to dress a trend that just doesn’t work for your body. Whether you are pear-shaped or apple-shaped, take a look at your proportions and learn what works best for you. This tip alone will get you well on your way to finding the perfect jeans. Learn how to dress your body type here.

2. Know Your Measurements: Jean sizing, as you’ve probably experienced, varies from brand to brand, especially between premium and mainstream brands. Knowing measurements like your natural waist, your pant size, your inseam, etc. are key factors in getting perfect-fitting jeans. Learn about the different measurements here.

3. Flatter Your Frame: While it’s important to know what doesn’t work for your body, it’s just as important to know what does. Flatter your finest features. For example, pear and hourglass shapes can accentuate their small natural waists with a mid to high rise pant.

4. Make Trends Work For You: Before you try wearing a trend you have to have, say skinny jeans, know which skinny jeans will work best for your body. Skinny jeans made from stretch fabric, for example, give a slimmer look and more comfort for any body type. Whether designing or buying, have a specific type of skinny jean in mind like “stretch fabric, dark wash, mid-rise skinny jeans” and you’ll get a much better result.

5. Determine your Price Per Wear (PPW): When buying jeans it’s important to make a good investment. Price per wear (PPW) means how much you spend on a jean for each time you wear them. By investing in a good pair of jeans up front, you greatly reduce your PPW. For example, if you bought a jean for $60, washed it 3 times, and it:

A/Doesn’t fit anymore
B/Becomes stiff
C/Deteriorates

Then you may only get 6 or 7 wears from them, which is not a great investment. That’s practically $10/wear! Be smart and invest in a jean made from quality fabric and with premium construction.

To all of our participants- thank you for entering! Remember, we’re giving away a pair of free jeans EVERY month, so keep entering! We’ve already started getting entries for July, so start designing your custom jeans to get your new pair!

Congratulations again to Tabitha!

Wednesday, June 30, 2010

Best Jeans For Travel

So what exactly are the best jeans for travel?

If you are taking off on vacation this summer, jeans would probably be the last thing you want to wear in flight. Even the best jeans can be constricting and less breathable than other pants, making traveling extremely uncomfortable. When picking jeans for travel, it comes down to three important factors: content, color and weight.

In our humble opinion, the best jeans for travel are lightweight, medium to dark wash, soft to the touch (jeans with polyester are wonderfully soft) and contain some amount of stretch for ease of movement and comfort.  To give you a little in-flight inspiration, here’s what we consider the best jeans for travel (including what we think you should wear with them): 

1. Best Skinny Jeans: Wear a pair of skinny jeans that are not too snug. Don’t wear them if they are cutting out your circulation. This is especially important when you travel; you don’t want to add to the lack of comfort and space that you already have to deal with while in the air. We can appreciate the weight and color of Selena’s attire, light enough for travel and black, a color universally stylish in almost any part of the world. She keeps it casual and comfortable with her converses. 

2. Best Bootcut Jeans: Pair a classic with a classic. Bootcut jeans never go out of style, so pair them with a piece that does that reflects classic good taste like a leather jacket for instance). Another top from Hilary: layers, layers, layers. When traveling, it’s important to dress for a multitude of climates, as it’s hard to predict how the temperature will change from that cold air conditioned airplane to a possibly warm destination.

3. Best Dark Jeans: If you want to maintain that fresh look, keep your outfit clean and minimal. When you are traveling for hours upon hours, it’s best to wear jeans that are easy on the eye and the body, allowing you to easily blend into any environment. Also, dark jeans are more forgiving in case of any spills or stains, unlike lighter washes, so that in case of an accidental spill you won’t arrive at your destination with an embarrassing stain.

For example, a simple, crisp lightweight shirt paired with dark skinny/straight leg jeans instantly make you look like a jet-setter without any fuss. Camilla’s trench also is a travel must, equally useful on rainy and windy days, perfectly lightweight enough to carry in hand. We’re also loving her red flats, adding style and comfort.

Ashlee Simpson in Light Wash Jeans

Match the lightness of your denim with an airy, floral print top or a light and loose garment to match. Watch Ashlee Simpson balance the light airiness of her top with slim fit light wash jeans and summery sandals. Effortlessly whimsical, Ashlee is the epitome of summer style.

2. Light Wash Jeans with a dark blazer and heels

Gwyneth Paltrow pictured with Stella Mccartney in Light Wash Jeans

Lo Bosworth in Light Wash Jeans

As an instant way to chic, heels and a blazer with denim is simply a failsafe look. With light denim, a blazer and heels balances out the casual nature of the denim and helps it pop in contrast to the darker colors of the blazer.

3. Cuffed Light Wash Jeans

Eva Longoria in Light Wash Jeans

For an every day look, roll up your light wash jeans into a 2” cuff and pair with a pair of cute flats or sneakers, especially for petite women like Eva. Cuffing jeans helps elongate the legs and draws attention to your feet, so make sure to wear a cute pair of flats, sandals, or heels! Even if you’re not quite ready for boyfriend jeans and heels, you can still benefit from the better functionality and lighter look of cuffed jeans.

What NOT To Do: 

1. Make Daisy Dukes an Oopsie Daisy. While we would never discount any use of denim (well, ALMOST), Daisy Dukes are not meant for every girl (despite their newest advocate, Katy Perry). If you’re going to wear them, make sure they have enough coverage in front and back, aren’t ripped in embarrassing places, and that you balance them out with a more conservative top.

2. White Out. What is the point of wearing ALL white? Overkill much? Balance in fashion is key, so try to keep it to one or two white pieces with more subtle colors to match (especially if your skin tone is lighter!).

3. Wear 1/4 of a jean. Ripped jeans, destroyed jeans. What’s next? Jean scraps? If you’re going to wear ripped light wash jeans there is a fine line between radically ripped and getting a denim peepshow. Know the difference and you’ll be golden!

At 440 Brannan Studio Showroom, a collaborative clothing design and retail space located in the heart of SoMa, indiDenim became the newest retail fashion presence in San Francisco. Launching our newest service indi By Appointment, indi combined its Fit Technology, style advice from indiStylists, and a range of jean samples to create the ultimate fashion experience for consumers to design their own jeans. All 20 fitting appointments were taken that night and bookings in May were quickly filled, kicking indi’s new service off to a great start.

Upon first walking into the studio, indiDenim jeans and raw materials were showcased throughout the space, allowing attendees to see a variety of pocket styles, sizes, and finishing treatments and feel the different fabrics they could use to design their own custom jeans. 440 Brannan also displayed unique apparel from local designers that attendees could buy. Similar to indiDenim’s raw materials display, sewing machines, cutting tables and fabrics used by designers in the same space were visible throughout the room to establish a hip and creative environment.

As a part of 440 Brannan’s “Wear Something Rare” mentality, indiDenim was proud to be the newest addition to this unique SoMa design studio.

An hour into our launch event, indi attracted a lively crowd of trendy young professionals primarily from the fashion and technology industries, providing both a high-tech shopping experience (with laptops all around to browse our site and order online) and premium custom denim. Among the attendees were noted fashion bloggers and writers including contributing writer Kirsten Owens from Denim Debutante and Nerissa Pacio from the SF Chronicle.

Attendees also enjoyed some amazing perks, savoring complimentary custom cocktails, a raffle for free jeans and 30% discount. For some, that was reason enough to show up…

As for launching our new service, we couldn’t be happier with the diverse and fun crowd of women we had for our first indi By Appointment customers. At an appointment, one simply tried on a pair of indiDenim jeans, discussed fit and style changes to the jean with an indiStylist, and placed their orders online. In addition to helping get the perfect fit, our indiStylists also guided customers through the design process, suggesting cuts and styles that best matched the customer’s body type. indiStylists helped customers design a perfectly-fitting, ultra-personalized jean and provided an online visual of the jean using our Jean Builder, allowing each designer to see their jean morph during each step of customization.

Seeing the excitement of our attendees with appointments, some women even buying two pairs of jeans that night, was definitely a highlight of the evening.

To see more photos from the event, check out our Facebook album.

Interested in booking your appointment? Great! We’re opening up dates for June very soon. We’re also proud to announce we are now offering Men’s fitting appointments! Contact us or check back at our appointment page for when June time slots become available.

Thank you to everyone who joined us and looking forward to many more fittings to come!

Monday, May 17, 2010

Skinny Boyfriend Jeans… Denim’s New Contradiction

There are some common contradictions we use almost everyday. For instance, how can someone act natural? Isn’t acting pretending to be someone else? Or how about when you buy a product that claims to be new and improved? If the product is really new then there should never be anything like it before, yet if it’s improved then there has to have been one before it to improve on. So how can it be both?

Well if you happen to have some time to think about our daily contradictions, you will quickly realize how little sense they actually make.

In the denim world, there’s another contradiction that’s been puzzling us lately… one that if thought about on a fundamental level makes little to no sense, yet one that is a trend not to be trifled with. It’s called skinny boyfriend jeans or boyfriend skinny jeans (or even slouchy cigarette jeans for some).

Skinny boyfriend jeans interplay masculine and feminine looks by combining two distinctly opposite styles in one: skinny and baggy.

So how can a jean be both skinny and baggy at the same time you may ask? Well, the boyfriend skinny jean has all the makings of a regular boyfriend jean except that it has a snugger fit. The jean is generally roomy through the thigh and slim through the leg.

Kourtney Kardashian is seen wearing her skinny boyfriend jeans

At indi, we are still trying to make sense out of this denim reinvention (or should we say denim contradiction), but we do know that many a celebrity has pulled this ying-yang trend off with effortless style. Whether you go for a skinny jean, a boyfriend jean or both, all we have to say is that this trend is definitely worth thinking about.

 

One of the most common fit problems we see is the “Plumber’s Crack”.

The plumber’s crack happens when one wears jeans with a low waistband leaving the butt exposed at times during bending, squatting and/or sitting down. The act of showing more than people want to see can bring all sorts of reactions and emotions. When I see this mishap happen, I normally can’t help, however painful it is, but stare at the problem head on. This is only because I find it unbelievable that some remain completely unaware of what’s happening.

News flash: exposed butt cracks are not a sexy look. And while the obvious solution would be just to buy jeans with the appropriate rise, others went out of their way to come up with a creative way to give their cracks some flare. Case in point:

This plumber’s crack-friendly patch is supposedly adhesive, hypoallergenic and decorative… enough to cover something that’s inappropriately exposed and to bring a whole different level of embarrassment that I didn’t think was possible until now. You can decide if the patch is cute or not. It also comes with two replacement tapes if you have some doubts on its adhesive staying power. Then again, we suggest you simply raise your back rise. Just sayin’. Happy Friday!

To all of our participants- thank you for entering! Remember, we’re giving away a pair of free jeans EVERY month, so keep entering! We’ve already started getting entries for May, so start designing your custom jeans to get your new pair for summer!

Congratulations again to Amber!

When: May 13th, 2010, join us for a drink anytime from 5:30-10:00PM
Where: 440 Brannan Studio Showroom, 440 Brannan Street, San Francisco, CA 94107 (see map)

Here are some great reasons to attend:
- A chance to win a FREE pair of custom jeans
- Every attendee will get a coupon for 30% off an indiDenim jean purchase. Be the first to get free custom jean fittings with our indiStylists: schedule an appointment here!
- Free customtinis (wait till you taste these) - our customizable drink of the evening
- A chance to meet the team behind indiDenim and other fabulous fashion enthusiasts
- Shop with your cocktail!  Our retail partner, 440 Brannon Studio, is a retail store and studio factory where prominent and emerging Bay Area Designers create their limited edition lines and sell them.

RSVP on Facebook (optional)!

Note: Currently fitting for women’s jeans only, pant sizes 00-14. More sizes (including Plus Size!) and men’s jeans fittings coming soon!

What if I can’t make the event? Can I still get fitted?
We’re excited to have partnered with the folks at 440 Brannon Studio Showroom where we’ll be providing fittings in May and beyond!  As an active product development studio for the designers in residence (seriously, there are sewing machines here!), this space reeks of creativity and has been doing so since 1998.

Dates are available May 15th, May 20th, May 29th, and more to come! Schedule your fitting appointment here.

Get a group of 10 friends or more together and we’ll do a private jean party event.  We’ll even come to you for a group fitting at your home. If you are interested, contact us! service “at” indicustom.com.

What if I don’t live in the Bay Area? Is this available at other locations?
Currently we are only offering indi By Appointment in San Francisco, but we plan on expanding very soon to other cities around the US. Interested in bringing indi By Appointment to your city? Contact us! service “at” indicustom.com

We hope to see you at our launch party for a fun evening!

The indiDenim Team

Lately though, I decided that I need to be adventurous with my fashion choices, starting with changing my outlook on floral prints. I realized that they’re not so bad since all I really need to do is to pair them with something basic yet classic. Case in point: Skinny jeans. The versatility and basic element of a skinny jean can balance almost anything, even say a flowery top. In addition, the contrast of the bright and whimsical feeling of the top and the formfitting, darker bottom works perfectly. Whatever jean you choose, make sure to maintain this contrast.

Of course, the surest way to achieve this in my opinion, is by creating your own pair of custom skinny jeans (which indiDenim of course just released), but what do I know? Once you have your perfect jeans, whatever slim style you choose, you can dress forward without thinking twice about florals.

Denim jeans are a common part of our everyday lives, so common that people come up with all sorts of funky names and odd assumptions based on the type of denim that people regularly wear. There are even names that describe the types of jeans that dont fit properly or jeans that look completely unflattering. Like for example,  the most popular choice of jeans by fashion-challenged moms are appropriately called mom jeans.

Now, by no means do we use these terms as a way to insult or ridicule people who continue to wear problematic denim. We at indi, simply use them to correct and address these problems because in our opinion, the only way you can really solve your own denim fashion faux pas is by designing a jean that is specifically made to fit your body AKA indiDenim. 

As for me, my favorite denim behavior is much less of naming denim fashion faux pas and more of a habit that I catch myself doing every so often. It is when a lady wearing jeans walks by and almost immediately, I turn around and look at her butt.

It may seem like I’m checking out her assets but really what I’m checking out is her jean back pocket. There must be some sort of weird psychology to why I do this (so does every girl I know) but I think it has something to do with the old saying that your eyes are the windows to your soul. The back pockets can be interpreted the same way as they are the window to your jeans since they happen to reveal a lot about the jeans themselves.

Back pockets were originally used strictly for functional purposes only but after the boom of premium denim labels, they are meant to be a strategic marketing tool that expresses the brand’s image with illustrations, bright colors, embroidery, lace, rhinestones, etc. During the 1960s and 1970s, consumers began exploring denim personalization and manufacturers started experimenting with back pocket customization.

It all came together with the birth of premium denim in the 2000s. While the back pocket became a way for denim designers to brand their jeans and give them a distinct style, we at indi, saw it as another tool to further customize your own jeans. We let you decide the back pocket shape and embellishment so you can give your jeans your own spin and distinct style. So give it up for your back pockets, they’ve got quite the history.

There have already been some great requests like including raw and white denim, but we want even more! Whether you vote for the options we have proposed or suggest some of your own, take the indiDenim Product Survey today!

Or, better yet, enter Design, Share, Wear for April! Simply start designing your custom jeans and when you get to rise you’ll see a pop-up to enter the contest. Remember people, we’re giving away a free pair of jeans each month. Can’t wait to see what design will win for April…

We had a lot of great entries this year and were happy to see social sharing that ran the gamut: from Facebook to Twitter, and from Blogger to even StumbleUpon we saw that the indi community clearly enjoys using social media (at least when it comes to free jeans!). We’re thrilled to see so many creative entries and the diversity of social sharing in the indi community, proving that anyone can design the perfect pair of custom jeans.

And don’t worry if you didn’t win this month, because we’re giving away of free jeans EVERY month! We’ve already started getting entries for April, so start designing your custom jeans so that you can be the lucky feature here in April!

Stay tuned for our follow up entry and more updates to come. Happy Friday and congratulations again to Suzanne!

If you thought you’d seen enough denim obsession here on our blog, think again. As a brand new interactive feature of our site, indiDenim is proud to announce the release of our DenimWiki!

The DenimWiki is a wiki-style jean guide for everything relating to denim: from how denim is made, to the history of skinny jeans, and of course how to style your denim. As a valuable resource for denim facts and style advice, we’re very excited to present it to you.

Through our many interactions with our customers and indiDenim enthusiasts, we’ve discovered that you are not just interested in customizing you jeans: you want to learn about jeans and what styles will best complement your body. Time and time again, we’ve heard you ask questions like:

“What fit would work best with my body type?”

“How do I measure myself properly to get a custom fit?”

“How is denim made and what are the different types?”

“If I’m not stick skinny can I really wear skinny jeans?”

These questions, and many more, are answered in our DenimWiki.

As a wiki (think Wikipedia), we also want YOU to contribute! While the DenimWiki provides a vast amount of information all about denim, it is also a space for our community to share their knowledge and elaborate on ours.

And the sharing doesn’t just stop here: you can share ANY page of our wiki on over 200 social networks by using our share buttons, allowing you to provide your friends with helpful articles or to simply invite them to contribute too.

Ready to go Denim crazy (as if you aren’t already)? Get started on our DenimWiki today!

Free jeans? Yes please! In case you haven’t heard, indiDenim has a new monthly contest called Design, Share, Wear. Each month, we’re giving away a pair of jeans designed by someone from the indi community. Here’s how it works:

  *  Design a pair of jeans that defines your style using the indiDenim Jean Builder.
  * Share your design using our “Share” button with your friends on Facebook, Twitter, or another social network of your choice.
  * Wear your design for FREE if you are the lucky winner!

In addition, we’ll also have a special blog post about you and we’ll show your winning pair of jeans!

We already have entries from this month, so it’s time for you to get on it too. Go to our homepage to check out the contest rules and start designing your custom jeans to enter and win a free pair!

We hope our giveaway encourages our community to create even more innovative designs and share them with their friends. Remember, anyone can enter, so feel free to encourage your friends who have been thinking about trying indiDenim to enter! Then again, you may just want them for yourself…I know I would.

Happy designing!

   
            Customize Your Work                       Customize Your Everyday          Customize Your Hot Date (if only)

The skinny jean leg opening, available on the Soma slim fit jean, comes in our four stretch fabrics: Nimes, Dhunga, Genoa and Chieri. Our stretch fabrics give an ultra-contoured, extremely comfortable fit, giving you a super skinny appearance without the pinch.

We know how popular skinny jeans are nowadays, but we also know how hard it is to find the skinny jeans that you want. Just like all of our custom jeans, you can choose your skinny jeans for fabric, finish, back pocket details, leg opening, inseam length, the works!

So whether you’re looking for skinny jeans for the office or the weekend, you know indi’s got you covered. Start designing your skinny jeans now!

One of the most powerful facets of our work at indiDenim is how we make our customers, especially our female customers, feel confident about the way they look. We know how frustrating it is to never find pants that fit, and it’s all too common for women to blame themselves. If nothing else, indiDenim enables these women, just like our latest customer success story Niki, to finally find jeans that fit and that make them look great.

In celebration of Women's month, indiDenim is helping women who truly need our support. A Safe Place, an Oakland-based non-profit organization, is dedicated to housing battered women and children, helping families heal and recover emotionally and financially, and combating domestic violence.

In recognition of such an important support system for women, indiDenim is donating to A Safe Place: for every indi jean bought until April 20th, indiDenim will donate one pair of jeans.

So whether you want to support local women or have been holding out for that new pair, there’s no better time to design your own jeans. After all, for every pair you get, we’ll give. Talk about a 2-for 1…

Happy Women’s Month from indiDenim!

Let’s start with last night at the Oscars, when Kathryn Bigelow made history by being the first woman to receive the honor of Best Director. At indi, we love Kathryn not only because of her incredible directing skills, or because she grew up and studied film near our home in the bay area (although let’s be honest, that helps too!) but because she is- like all of us here- a lover of denim. She has been spotted rocking some sweet bootcut blue jeans (similar to our SoMa) both on and off the set. As a friend of denim, Kathryn is also a friend of ours! So we are happy to be some out of (surely) millions of people to offer our congratulations to her today.
Kathryn, you rock!

Another amazing woman I would like to recognize today helped make what I do here at indiDenim possible. No, I am not talking about my mom, although she helped a lot too, but about Elizabeth Smith Miller who is credited with being the first to introduce pants for women. Miller’s bloomers are something that I would never suggest anyone attempt to sport outside of a movie set for a period piece because thankfully, we’ve come a long way from puffy clown pants.

At indiDenim, we consider both Kathryn and Elizabeth to be inspirations to us as we continue our work of revolutionizing clothing for women. We know and celebrate that women come in all shapes and sizes, and they all want jeans that fit!  We love our customers, and today we encourage you to celebrate your own beautiful self! What better way to celebrate today, than to treat your body to a perfectly fitting pair of custom jeans?

I’m no Oscar winner, but for me, putting on a pair of perfectly fitting jeans makes me feel about good enough to stand up, and (at least) pretend to thank the academy.

Okay let me first say that although I’m not exactly plus size, my weight does fluctuate 5-10 pounds in either direction depending on the weather/emotions/time of year/stress/and whatever else happens to come up. The first line of defense is my stretch fabric jeans. Plus Size Jeans through indiDenim use stretch denim, but you can also make any other style with stretch denim too. I made a custom fit jean on indiDenim based on my good day measurements and then the stretch denim allows me to still wear them on my bad days.

My second line of smoke and mirrors is wearing a dress over my jeans. I know, I know, this look has a bad reputation but my dress is never below my knees. The point is to look the opposite of dumpy here.  I find that it fancies the jeans up a bit (as well as hiding my real or imaginary unsightly areas). From my experience form-fitting or short A-line dresses work best. Any dress resembling a moo moo will make you look like just that. The great thing about stretch jeans is that the stretch denim hugs your body and gives the appearance of slim legs under your dress.

What do you think? Vote in the poll below to let us know what you think about dresses over jeans. Also make your own stretch denim jeans below!

Courtesy of Motel Rocks

Don’t worry about doing the ripping yourself: at indiDenim, you can customize your own ripped jeans to look as stylin’ as you see fit.

From runways to sidewalks, ripped jeans are already popping up all over, and as the weather gets warmer and you want to give your legs a little bit of breathing room this trendy look for Spring 2010 is the perfect way to emerge from your winter hibernation looking fierce. 

(Picture courtesy of Dear Frank)

First, don’t be fooled. These pants are not denim. They’re actually made completely of cotton and spandex, but designed to look like jeans and of course, feel like sweat pants. Not that there’s anything wrong with that, but we thought we’d help set the record straight.  If you remember the phenomenon that was “Jeggings” the makers of the PajamaJean are hoping to push a similar trend of comfort and pretend denim.

All I have to say about these is that if you feel like you need a pair of PJ Jeans to be comfortable, then your real jeans don’t fit you as they should. If you equate denim with discomfort, then this is a problemo. But it’s not your fault, really. Every person is shaped so differently that there’s no possible way that retailers can make jeans that fit everyone perfectly.

The good news: indiDenim is committed to making jeans that fit everyone perfectly. So rest assured, uncomfy denim wearers, we can make you custom jeans that fit and are comfortable too. And the best part is, you’ll be wearing high-quality, real denim.

picture courtesy of NYDailyNews.com

So as the week comes to a close, take some time to sit back and relax. Make yourself a big pot of herbal green tea, slip into your pair of custom-made denim, and put on your favorite classical jam. Beyonce can wait till tomorrow, we promise.

Not surprisingly, denim is jumping on the “Go Green” bandwagon. With the Sony Recycle Project Jeans initiative, Sony is taking a colorful spin on going green. Taking recently discarded cloth banners that were hanging off the sides of corporate offices, Sony is turning these banners into jeans like you’ve never seen before. Almost like a prank after this transformation, Sony prominently displays the apparel in their original location along the sides of the building where the banners were found.

And no, these jeans are not just art for art’s sake. Look through a pair of binoculars and if you like what you see, terrific. A friendly sales associate will swing down the side of the building to retrieve that special pair for you.

Just another day…

indiTailored, our custom shirt brand, offers a wide variety of patterns, styles, and fits that will complement your man (and your outfit) perfectly. Right now, we’re offering 10% all indiTailored custom shirts and gift cards until February 14th. Just use this code at checkout: indiLove.

Here are a few styles that we created in our Shirt Builder for essential V-Day style. Simply click on one of the names and check it out for yourself:

                                               
              Let’s Hear It For the Boy 
                                                                                                         
   
              Oh My Man I Love Him So
                                                       
   
                      My Lovely Valentine 

And if you want to give an even more personal gift, design him a shirt yourself! All you need is a few measurements and you’ll be on your way to a personalized gift that you’ll both love.

After all, you can’t just look good on V-day. He’s gotta look good too. Give yourself the sexiest V-Day gift yet: Your well-styled man.

This time, denim’s appearance in the news is a result of the difficulty men have finding jeans that fit and look good. Last week, The New York Times asked, “Why are blue jeans, that most blameless and universal item of apparel, the one thing men always get wrong?” Although I may offend some by saying this, let’s face it. It’s a good question.

Although jeans should be the easiest piece of clothing for men to wear correctly, they tend to make many mistakes in picking a cut and wash that is ooohh so wrong for their figure (and yes, men have figures too…). Sometimes forgetting that even the most simple clothing item can take a turn for the worst, the NYT’s article offers some simple sound advice to help men out of this denim crisis they didn’t even know they were in.

Bluntly put: “They have to fit your rear.” Hmm. If I didn’t know any better, it sounds like taking this advice and looking good in denim could be the easy as the click of a mouse on your favorite custom denim website…

For a little extra inspiration to help men find jeans that fit, we present…Harrison Ford (and that other guy). Everyone need’s a denim role model, right guys?

In an article published by TG Daily, Yi Cui of the Department of Engineering said, “Wearable electronics represent a developing new class of materials with an array of novel functionalities, such as flexibility, stretchability, and lightweight, which allow for many applications and designs previously impossible with traditional electronics technology.” Jeans are making the impossible possible? I’m not surprised.

The greatest part about these energetic jeans is that scientists even made sure that these flexible textiles are compatible with your washer and dryer. Now really, what’s better than chargeable jeans you can throw in the wash? Maybe custom chargeable jeans, but even we aren’t quite there yet.

Let’s be honest. Moving forward, all we need to do now is wait for scientists to make a pair of jeans that reads our minds when we’re hungry and then magically makes our food appear in front of us. Is that too much to ask?

Right now, Fashion Delivers is organizing efforts to send apparel and products to Haitians who have been affected by the earthquake and have lost everything. To help, they are calling for a broad assortment of clothing items—jeans included.

If you too would like to support Fashion Delivers and the people of Haiti, please visit their website and fill out the donation form listed at the bottom or the page. Haiti needs our help today and many days to come.

The article, “What’s Out: the Fashion Trend” is front and center in the Life & Style section and discusses the idea that, for once, fashion trends may be a thing of the past. No trends? Shocking, we know.

With the New York City’s Fashion Week on the horizon, we only expect showcases of this year’s “must-have” items and styles. We’ve conditioned our fashion selves to always look for what’s trendy—the trench coat, the one-sided shoulder dress per say. But David Wolfe, creative director of Doneger Consulting Group, argues that we’ve come to a point where there are no more trends to look for because “everything is in style.”  Ultimately, with the workplace diversifying and young celebrities more inclined to think outside the fashion box, men and women alike feel freer to leave the in-crowd behind. People care less about being in style and more about wearing clothes that fit their own body and their own lifestyle. It’s really that simple.

The article also gave a shout out to one of our very own who spoke about how fashion is changing today: “Fashion has traditionally been this top-down industry, but we saw that technology could allow consumers to choose their own details,” saids Abby Holtz, our Director of Marketing here at indiCustom. As Abby mentioned, at indiDenim we understand that people want to accommodate their own personal style and that’s why we let you customize your denim down to the very last detail.

Bottom line: If your clothes fit, you look good—trend or no trend. And this is definitely one fashion statement we hope never goes out of style…

The best part about our love for Ryan is that his denim style is so easy to pull off.

With the faded look as inspiration, you can customize your very own pair of Ryan jeans with brushed faded marks at the thigh and knees. Pair with a fitted graphic tee and you are set for television, radio, paparazzi, and everything else Ryan manages to get himself into these days.

We recently came across an article from Discover Magazine about how jeans can actually protect you from a rattlesnake bites. Yes, you read that right.

This:

Can save you from this:

Doctors Shelton S. Herbert and William K. Hayes reveal that if you get bitten by one of those things and you’re wearing denim, you’ll absorb about two-thirds less venom than if you’re wearing some other inferior material. In their research, which is published in the Annals of Emergency Medicine, they report that in their experiment, venom “spilled harmlessly” onto the denim, as opposed to seeping into your skin…

Conclusion? Jeans are not only a fashion must-have, but when you’re trudging through the dessert under the blazing, hot sun trying to find the next strip mall, they will also save you if confronted with one of America’s most terrifying creatures.

Now just imagine if your newest lifesaver was customized. A weapon of defense and fit perfectly just for your body? Sign. Me. Up. 

“This year people are only going to buy if it looks different and it looks special,” Buckingham said. Different and special? Hmm. Not to boast, but what could be more “special” than customized jeans? Just saying…

Buckingham also gave a shout out to the men who, even though they may not want to admit it, definitely love jeans almost as much as we do. And yes, in 2010 denim trends are changing for guys too. When 2009 was all about the skinny jeans, 2010 is all about mens’ rolled-up jeans.

“Men are having fun with their looks…this is stylish, but not hard to achieve,” Buckingham said, adding that men can use regular jeans and roll them up.

At indiDenim, we love keeping track of the trends and are excited about all the denim there is to look forward in 2010. We can’t wait to see you strut your stuff in the new decade!

Nicky Hilton in motorcycle jeans (image courtesy of denimblog.com)

Men can rock the rolled-up jeans

A few weeks ago, we wrote a blog about how to wear one timeless item—the blazer—with a pair of bootcut jeans to create a great, classic look that will never go out of style. This week, it’s time to talk about how to pair another basic we love—the white blouse—with your beloved custom jeans.

Wearing a white blouse with denim is a versitile look and can easily be dressed up or dressed down depending on the occasion. Don’t be afraid to showcase this style on Fridays at work, a day trip on the weekend, or even when hitting the town for a nice dinner. 

Whether you wear it casually or for a dressier event, it’s important to remember that your blouse should always be fitted in the arms and chest (at least until the “boyfriend shirt” makes its fashion debut). 

To put a trendy spin on this class look, we recommend tucking your blouse into a pair of wide-leg trouser jeans. Accessorize with a bold necklace a red heel, and you’ll show off how sometimes being in-style requires just knowing what items never go out.

In order to best balance bulkier sweaters, we recommend a slim fitting jean. If you’re wearing a bulky top with a pair of loose jeans, you may end up looking a little more like your elementary school teacher than a festive fashion diva. And nobody wants that!

If you’re going to go for a sweater that is longer in length, this is a perfect opportunity to pair this style with a tight fitting skinny or boot-cut jean. Again, this will maintain that important balance we’ve been talking about.

Whatever sweater you choose, just remember: keeping warm is important, but looking comfortably cute is just as crucial. So bundle up! And never style down…

A few months ago, we posted a blog about jeans for going out and we recommended that if it is a fancy affair, it’s always best to go with a pair of dark denim. Dark wash skinny jeans or bootcut jeans are great options for an evening of jolly cheer. To show your love for holidays, dress up these jeans with shiny accessories, dainty clutches, dressy shoes, or an embellished satin top with sequins—however you accessorize, they are guaranteed to go fabulously with dark jeans.

This holiday season, indiDenim is dedicated to helping you put jeans back into the “dressy” section of your closet. So put your holiday party stereotypes aside and remember that jeans are on the guest list for every party this year.

So if you’re not gaining or losing weight, what’s the deal with the difference in sizes? Cosmopolitan just published this great article tackling this very question on vanity sizing. Let me help break it down:

Basically, women are so consumed with being thin and measure up to a size 0 ideal, that designers manipulate their sizes to make women feel like they are smaller than they may actually be. This is called vanity sizing. As the article describes, this is when “designers add extra inches of fabric to clothing without changing the number on the tag.” Great. It’s not like shopping for jeans isn’t hard enough already.

As a result, our anxiety to fit into smaller sizes and the variation of sizes themselves causes us even more of a headache. This means that without ever being able to identify with just one number, we are forced to pull at least two or three jean sizes into the dressing room with us. This means more time, more effort, and ultimately more frustration.

We at indiDenim understand your stress and know how difficult it can be to deal with the never ending size confusion. With custom jeans, you don’t have to worry about vanity sizing—every jean is custom made to your measurements.

Ah…the power of customization. 

According to Tommy Hilfiger, ladies only need one pair of jeans in order to get through life—just as long as they are jeans that fit.

A man who is all over denim like PB on J, he believes that it is absolutely essential for every woman to own a pair of high-quality jeans, even if that means spending some extra cash to get them (clearly he didn’t look at how affordable our custom jeans are before saying this, tsk tsk).  Mr. H thinks that when you find “the one,” they can be dressed up or down for night or daytime, which is why a lady doesn’t need more than a single pair.

Duh Tommy—jeans are versatile, we know this.

Although, here at indiDenim, we may not agree that one pair of jeans is enough—remember, we’re obsessed with jeans and arguably slightly biased—we do understand the reasoning behind Tommy’s point of view. There’s no denying that whatever jeans you own, in order to look your best, the jeans must fit properly.

Tommy went on to say that you should always dress to flatter your shape and personality. We couldn’t agree with him more on that one. That’s why we don’t force feed you style or fashion trends—we just let you design your own.

And we love ya, Tommy, but just one pair? Come on, that’s no fun…

Mr. Efron told US Weekly recently that he wore the same pair of jeans for eight weeks in a row in order to get them just the way he wanted. The magazine wrote that, “In order to get that dirty, distressed denim look, the actor wore the same jeans—now his faves—for eight continuous weeks until they were stripped of stiffness and sported ‘yellow whiskers’ at the front.”

I mean, can you blame the heart throb? He does lead a hard life. Even millions of dollars, the ongoing success of High School Musical, and that great run-your-fingers-through hair can’t even buy this guy instant jean satisfaction. After all, you can only get that great rugged, worn-in look with time, effort, and fashion dedication. It’s the denim look any dude strives for months to achieve, the look that…oh wait, you can customize yourself right here at indiDenim.

Geez, Zac. Get with it. You just spent way too much time in those pants. These days, all the cool kids customize their own distressed denim. We could have delivered your dream jeans to your front door in just a few weeks.

Where do you live by the way?

image courtesy of usmagazine.com

Now through December 15th, indiDenim is teaming up with SheKnows.com to do a sweepstakes where you—yes you—can enter to win a $200 indiDenim gift card. You can’t make this stuff up, people!

Here at indiDenim, we couldn’t be more excited about partnering with SheKnows! By providing daily content and offering advice, information, or just a new spin on everyday life, they are truly committed to helping close to 11 million visitors lead healthy and happy lives.

We’re amazed at the depth of information they offer their audience, covering everything from entertainment, parenting, health and wellness, money and career, dating, beauty tips, and of course style. No question—SheKnows.com is a one-stop shop for women who are eager to learn more and improve their lives.

Truth be told, I’ve been on their site all morning (shh don’t tell). So go ahead and check out SheKnows.com and enter to win a gift certificate with indiDenim. All you have to do click and sign up, it’s really that easy!

Win a $200 indiDenim gift card at SheKnows.com

* Read my lips: no low rise jeans! This is a big no no if you want to hide your tummy. Low-rise jeans will draw attention the exact area you want to hide.
* Instead, pick a pair of mid to high-waisted jeans that will flatten your stomach, hide any evidence of muffin top, and flatter your curves.
* Embrace the bootcut. These jeans will give your legs shape—unlike skinny jeans, which taper to your ankles and, as a result, can make your tummy look larger.
* The darker, the better. Dark jeans promise to make your body and stomach appear slimmer than lighter jeans. So, say hello to indigo.

Bottom line: Eat on sister. With the right pair of jeans, you’ll look like you’ve got nothing to hide…

image courtesy of clevelandleader.com

It’s easy—just visit us at http://www.twitter.com/indiDenim and click follow!

Best of all…
All our followers will get a special discount on their next pair of jeans! Start following us today to get the down-low on the exclusive deal!

Unless you were hiding in you basement in the late 1990s and early 2000s, we don’t have to tell you twice that when it came to denim, low rise jeans were all the rage.

Per usual, our favorite celebrities embraced the latest and greatest trends, including Christina Aguilera, who, in her Dirty video, flaunted her—and we quote—“tight hip huggers, low fo sho.” 

With such inspiration, low rise jeans got so low, and hence so fashionable, that choosing the right pair of undies was also a crucial decision. After all, if you were sitting, your panties were showing, and if your panties were showing, they had to be cute.

So how low did the low rise go? Just to give you an idea, the rise of a “normal” pair of jeans (of course this varies from brand and fit) falls at about 10 inches from your crotch. But eager to rebel from these measurements, designers satisfied our thirst for new trends and sculpted low rise jeans with lower rises—some at 7 inches (gasp). Pushing the low rise envelope even further in years following, many jeans even dipped as low as 3 inches (double gasp).

These hip huggers famously flaunted any woman’s love handles, and in 2001, doctors even came out to say that low-rise jeans could cause meralgia paresthetica, a condition that is characterized by numbness in the thighs…whaaaaattttt?

So how did this all happen? Was our low rise obsession and abundant purchases of pretty underwear worth potential medical risks and guest appearances from our fleshy bottoms?

Of course it was.

Because when it comes to jeans, we are a slave for denim fashions, and we always will be.

So let’s take a step back and reminisce about our low rise jeans with warmth and admiration because if fashion trends serve us correctly, we’ll be seeing those panties again soon…

Isn’t that right, Christina?

So props to Snow Doubt and your design of pure pear-fection. We really loved how you tied both style and fit into your creative title and description of your jeans!

For most pretty pear body types, finding flattering jeans is no easy task. You need jeans that sit just so on your curvy waist, yet also leave you with just enough room through the hip and thigh area.

Our indiDenim October Jean Giveaway judges’ choice winner designed the perfect pear jeans that celebrate the needs of pear-shaped ladies all-around. With jeans that are tailored straight from the thigh to the hem, this instantly provides a slimming effect, making your legs look, just like our winner says, “LUSTFUL.” The clean finish gives no distractions, only focusing on what obviously matters most—showing off that pretty pear shape figure of yours.

So congratulations to both our winners: Snow Doubt, and our randomly selected winner, Kel, designer of “New Favorite Jeans.”

And now you can check out (and buy!) the the judges’ choice winner and our randomly selected winner in our Design Vault!

World, meet Kyla. She’s a small town fashionista on a mission for a fabulous wardrobe on a low budget. She’s fully equipped with a sense of style and a blog—and not afraid to use either. We met Kyla last month through our sponsorship of the Weardrobe Conference in NYC and quickly discovered that Kyla, like so many other women, was a “custom jean skeptic.”

Giving into her skepticism (as every fashion blogger should), Kyla went ahead and, through our website, put together a pair of high-waisted dark wash flare jeans—a style she admits has always been difficult to find on the rack. Kyla blogged about how easy it was to customize her jeans and satisfy her every denim want and need, and even shared a bit more about the experience with us, personally: 

“I absolutely LOVED the experience of designing my own jeans!  I have a really hard time finding jeans that fit and when I do find jeans that fit, the styles aren’t always very exciting.  I really wanted a pair of jeans with a specific style that would stand out as more than just a pair of casual denim blues.  I chose a high waist and flare leg, since that seems to be the most challenging style for me to find.”

She then went on to say:

“I was skeptical at first, wondering how in the world these jeans were going to fit based on nothing but answers to a few questions, but I was blown away when I received them.  I pulled them on and was shocked that they really did fit like a glove.  Next time, I don’t think I would do much differently.  I’m in love with the style and I think I will just get them in a different denim and wash.”

Kyla, we’re so happy you’re happy with your indiDenim jeans. You look terrific! We know you were pleasantly surprised that your new pair “fit like a glove,” but that’s just what we do.

One custom denim skeptic down, just a few more to go…

Is it just us, or are jeans getting more attention these days than Lady Gaga’s outfits and Kanye’s interruptions?

Ok, ok, I know. Maybe not that much attention, but you can’t deny that denim has been spending quite a bit of time in the spotlight lately.

So in case you haven’t heard, The New York Times just gave a shout-out to designer jeans and their “preshrunk prices.” According to the NY Times gods, “The $300 pair of designer jeans is now, courtesy of the recession, the $200 pair of designer jeans.”

Not surprisingly, the economy has got people thinking more about their wallets and setting a limit on what they will pay for a designer pair of jeans, which, in turn, is putting pressure on designers to rethink their prices and offer quality jeans in more styles at lower prices.

Basically people want great style and fit for less—but are demanding the same high quality and exclusivity.

Which might make you think—what could better satisfy consumer demands than one-of-a-kind custom jeans designed by the customer, made to their measurements, and sold for a reasonable price?

Someone take indiDenim out for a drink tonight.

Being the solution to the world’s denim whoas sure makes us more than ready for the five o’clock happy hour!

This detail is so crucial, that it may even stop you from buying an otherwise great pair of jeans. That’s why, once and for all, we want to know which you like more. (Thank Nelly at indiDenim, we can customize your jeans either way with the zipper or the button fly).

So scream it from the rooftops, and tell us your opinion. Or at least answer the survey below…

So how do you get this look? To do power jeans right, you’ll need jeans that are perfectly tailored to your body (plug for custom jeans) and select the right items to be paired with those bad boys. At indi, we endorse a collared shirt, either or a tie or a blazer, and a nice pair or shoes (no sneakers!). The goal here is to look classy and cool at the same time, so just make sure you got that balance down pat!

Also, if you’re looking for a distraction, check out this WSJ slide show on the evolution of jeans from the late 1800s to today. There’s nothing like taking a trip down memory lane to cure your case of the Mondays…

Per usual when it comes to jeans, this look can be dressed up or down, depending on your mood ring.  At work (if you’re allowed), wearing a crisp button-up shirt tucked into a dark pair of bootcut jeans says, “Hey people, I’m fun, I’m fashionable, I’m professional.” (Disclaimer: If you are going to tuck, blouse your shirt after tucking, so not to look like you literally stuffed your shirt into your pants and left them there.)

For a more casual look, let loose or tuck away. Pair a flannel cotton button up (we looooove the plaid patterns), with skinny jeans and flats or with some distressed jeans and comfortable boots.  Seriously, dress up or dress down, jeans and a button-up shirt will always look good and are practically comparable in comfort to a sweat suit…

Practically…

And not just any slimming jeans, mind you. You owe yourself some slimming custom jeans. You’ve worked hard to lose that weight, so now it’s time to show off your curves with a pair of slimming jeans that’s actually made to mimic your glorious shape.

Don’t fall victim to one of the biggest fashion faux pas out there: baggy clothing that makes you look bigger than you actually are! Fitted clothing is key. Fitted custom clothing is ideal.

So that means it’s time to get rid of those baggy jeans you used to wear. That’s right. Trash. Them. Now. Those old jeans don’t fit your fabulous new body anymore, anyway… Which means, you NEED new slimming jeans. 

And you know how we love when shopping becomes a necessity, and not just a desire!

And now that you’ve got your perfect fitting pair of (indiDenim) jeans, don’t ruin your custom denim with the wrong pair of shoes. So, how do you decide what shoes to wear with what jeans, you ask?

Well remember, your feet and your legs have a close relationship (after all, they have to get along, they are right next to each other).  So when thinking about one, you must think about the other, as well. It’s only fair.

For the ideal shoe yin to your denim yang, you first must consider the color of your jeans. Darker jeans tend to be “fancier” and the best jeans for going out (shout out to our last blog! Loves it!), while lighter, distressed denim is generally considered more casual. But whatever jeans you choose, your shoes should be the same degree of dressiness. 

When planning out what shoe to wear with what jeans, you should also consider the cut of your pants. If you’re wearing flare jeans for example, the more “substantial” your shoes should be. A little ballet flat will get lost and it will look like your jeans ate your feet. Yum.

Bootcut jeans scream for cowboy boots or even knee-high boot. The wider your pant leg, the more comfort room you have for boots underneath your jeans.

Wondering about shoes with your skinny jeans? We go for a sexy high heel or flat. But because skinny jeans hug nicely to your ankles, you actually have wiggle room to show off a variety of footwear—even sneakers if you wanna be casual. 

So, when customizing your jeans with indiDenim, be sure to put on a pair of shoes before giving us your inseam measurements. With wider jeans in particular, it’s important that the bottom of your pants reach close to the ground. It looks awkward if they are floating somewhere above your feet. Trust us.

And don’t be afraid of color! Really, does any color NOT look good with jeans? Not only can you pair your shoes with your jeans, but go ahead and match your shoes with your top or even your accessories. Have fun with it. After all, if your feet look good, your jeans look good, and girl, you look good.

image courtesy of sheknows.com

See, don’t they look like their having a grand ‘ole time? Actually, maybe they’d look a little happier if they had custom jeans for going out…

image courtesy of mycelebrityfashion.co.uk

image courtesy of socialitelife.celebuzz.com

Just take our canine friend below, who is decked out in a fabulous pair of custom made jeans. Our whole office laughed out loud when we saw this picture of Harley, the Boston terrier from L.A. and his rockin’ denim. There’s no doubt about it—Harley knows that in order to get that perfect fit, custom made jeans are the only way to go.

So…what do you think? indiDenim Mascot, anyone?

image courtesy of latimesblogs.latimes.com

But before we go, we need your input. You see, we’ve been a bit torn about the boyfriend jean since it made its debut. indiDenim is all about *perfect* fitting jeans, and given that the boyfriend jean is pretty much the antithesis of your perfect fitting pair, what’s a custom jean company to do?

So we’re asking you! What do you think? Should we break down and add it to the line up? Or should we hold our ground and stand by the denim ideals we’ve grown up with? Leave your comments and help us decide!

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posted by: evan on March 25, 2010 at 10:56 am
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posted by: evan on March 23, 2010 at 1:57 pm
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posted by: deborah on October 21, 2009 at 9:50 am
filed under: Fit Jeanious | comments (1)
TAGS: custom jeans, jeans that fit, slimming jeans

posted by: deborah on October 19, 2009 at 12:41 pm
filed under: Trend Alert | comments (2)
TAGS: denim trends, womens jeans, shoes

posted by: deborah on October 16, 2009 at 2:19 pm
filed under: Trend Alert | Add a comment
TAGS: jeans for going out

posted by: deborah on October 14, 2009 at 10:30 am
filed under: Misc Musings | Add a comment
TAGS: custom jeans, jeans that fit

posted by: danielle on October 13, 2009 at 5:27 pm
filed under: Denim 101 | comments (1)
TAGS: history of jeans, blue jeans, indigo jeans

posted by: deborah on October 12, 2009 at 7:34 pm
filed under: Trend Alert | comments (4)
TAGS: custom jeans, denim trends, womens jeans, baggy jeans, boyfriend jeans

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