The Denim Blog by indiDenim
Who says you can only wear white jeans after Memorial Day and before Labor Day? Those rules are old and outdated. Jeans have been stonewashed, sanded, bleached, distressed… you name it, its probably already done. Jeans also come in every shade of blue but nothing screams spring or summer wear quite like a pristine pair of white jeans.

White jeans are the perfect thing to wear for a housewarming party or a BBQ on the deck. And just like a pair of blue jeans, finding the perfect pair of white jeans can be challenging. I am constantly on the hunt for nice bright white jeans without any contrast stitching that are slim but not overly skinny. To show you how to wear your white jeans, we’ve checked out these four bloggers who give us the perfect summer outfit inspiration.



White jeans or white clothing in general, imparts a kind of natural luminosity that’s opposite to the dark and gloomy grunge look. Carolina Herrera once said “a woman always looks well in white,” and we couldn’t agree more—just look at these bloggers. White jeans are the ideal base for vibrant tops, jackets, shoes and accessories. There are so many ways to incorporate these vibrant shades into your look, whether it’s by a simple bright red bag or by layering pieces. The nautical inspired look (anything with stripes) is an obvious pairing for white jeans. The look is perfect for a day of errands or weekend beach trips. We’ve created a Polyvore set just to show you the kind of pairings that would go well with white jeans. Just make sure that when you are deciding on a pair of white jeans, pick one that has stretch. White jeans with stretch will make your legs look leaner and longer. Also, avoid busy features like elaborate embroidery, contrast stitching or pocket flaps; the beauty of white jeans lies in its simplicity and crisp color.

So why exactly are we telling you this? Well after months of development, we will be launching our premium white denim just in time for summer!

 

So be on the lookout for our brand new white jeans launching on Saturday. If you want to be kept in the loop on happenings at indi you can subscribe to our email list.

 

posted by: Eunice Tanos on June 9, 2011 at 2:01 pm
filed under:Trend Alert
TAGS: white jeans, custom jeans

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If you couldn’t tell from our tweets and our recent email campaign, we’re in love with cuffed jeans for summer. Looking for some mid-week style inspiration on how to cuff your jeans? These 6 lovely ladies show us that cuffed jeans are a versatile way to wear denim all summer long. Whether you like them cuffed high or low and the fit loose or baggy, here’s some inspiration on how to wear cuffed jeans for any style:

cuff stylingcuff stylesanother way to style cuffs
more cuff stylesanother way to cuffa way to style cuffs

All street style images are courtesy of Chictopia. Speaking of Chictopia, check out our brand new profile page to learn how to get an exclusive Chictopia reward!


Still need some more styling inspiration for cuffed jeans? Check out our look below, with stripes, wedges and a whimsical straw hat - you can’t get much more summery than this:

indi custom cuff jeans


All product images courtesy of Polyvore.com.

If you’re looking to rock some custom cuffed jeans, you can shop skinny or straight styles with indi. So, which style did you like best? And how will you cuff your jeans this summer?

posted by: Bonnie on June 1, 2011 at 8:33 am
filed under:Trend Alert
TAGS: custom jeans, cuffed jeans

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Happy Monday fellow denim fans. Meet Julia Dimoff, our newest customer spotlight! Being petite, Julia always had a hard time finding jeans that fit her 5’1” frame. She finally found the perfect jeans (and stopped spending money on hemming) when she got her first pair of INDI skinny jeans. She loves to pair her skinny jeans with a flattering tunic and flats for a casual, put-together look.

In fact, Julia told us that she likes her new jeans so much, that if she were in charge of INDI, she’d pick out one of everything. To Julia, INDIviduality means “having an opinion and expressing it.” We at INDI couldn’t agree more - follow your own unique style!

Julia, you look great in your skinny jeans. It just goes to show that custom jeans are the best way to shop!

posted by: Bonnie on May 23, 2011 at 9:53 am
filed under:indiDenim Success Story
TAGS: custom jeans, straight leg jeans, customer spotlight

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Do you know someone in desperate need of a denim makeover? Maybe their jeans are too short, too tight, or saggy in the butt. Worse yet, maybe they’re wearing mom jeans! If they’re clueless or confused when it comes to style and current trends, we want to help! We’re looking for candidates for a denim intervention.

We want to put you in the best fitting jeans you’ve ever worn! Since our jeans are made exactly to your measurements, they’re going to fit perfectly, no matter what size or shape you are.

Our indi Fashion Experts (you might call them “Jeaniuses”) are on the prowl for a fashion victim to makeover. If you or someone you know is wearing terrible jeans, contact us for a chance to win the perfect pair of custom jeans from indi. Better yet, if you’re in the Bay Area we’ll throw in a whole makeover (hair, makeup, and great jeans - now that’s an offer you can’t refuse!).

 

Here’s how to enter:

Send us an email at becca [at] indicustom [dot] com with “indiDenim Makeover” as the subject line and include the following information for the makeover candidate:

- Name
- Email Address (so we can reach you)
- Denim Disaster Story
- Before photo

We’re on a mission to make the world a better place by getting rid of ill-fitting jeans.

 

posted by: Becca Freeman on May 11, 2011 at 3:36 pm
filed under:Happenings at indiDenim
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Denim Lovers meet Diane Dietsch. Diane reached out to us by sharing her experience with indi. When it comes to style, Diane loves turning up the volume on an otherwise casual look by incorporating an unexpected element. She is pictured here with an outfit that makes a bold and festive statement—a white puffed-sleeved shirt paired her indi straight leg jeans.

Style inspiration from Indi's customer

 

Style inspiration from Indi’s customer by eunice@indi

It’s safe to say that Diane likes channeling the bohemian spirit when it comes to fashion. Her favorite outfit would be a “great blouse with jeans and boots, accessorized with American Indian jewelry.” While her favorite piece of clothing is a leather fringe jacket, one that she purchased in Santa Fe.

Diane is always on the hunt for a great fitting pair of jeans to go with her favorite items in her closet and we are happy that she found one through indi.

If you’d like to shop Diane’s jeans, click on our design vault here

posted by: Eunice Tanos on May 6, 2011 at 2:15 pm
filed under:indiDenim Success Story
TAGS: custom jeans, straight leg jeans

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The Royal Wedding is officially upon us…it’s next Friday, to be exact. So today, we are taking a moment to focus our attention and discuss our royal style icon, Kate Middleton.

While the rest of the fashion world speculates on what dress she’ll be wearing walking down the aisle, we like to take notice of her daytime outfits instead, especially when she wears jeans! Kate is known for her understated, elegant and simple style—this girl loves to wear denim. Her wardrobe consists of tailor-made blazers, silk tops, classic sweaters over skirts and boots—lots of them. Once and a while, she’ll wear something unexpected like a brightly colored top for a night out of town but mostly, her look is simplicity at it’s finest.

Although her style has been picked apart and discussed across the social media realm numerous times, we still have an obligation to evaluate her jean style. Kate loves rocking her skinnys and we’ve taken notice of this.

Below, we have our top three picks for her denim look:

Did we also mention that Kate favors wearing up-and-coming designers instead of the big names in fashion?
This is great news for us! Maybe someday, she’ll consider wearing custom jeans (we only hope).

posted by: Eunice Tanos on April 22, 2011 at 4:22 pm
filed under:Misc Musings
TAGS: skinny jeans, custom jeans

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According to Forbes, eCommerce is projected to be a $300-billion business by 2015. Many brands now exist solely online and this has led to some new trends in how we shop. A particularly large trend, the empowerment of the consumer, is a trend that we have long supported at INDI. No longer do we have to settle for what buyers have decided are in fashion or wear certain things because of the season. In this day and age, thanks to the accessibility of the Internet, the purchaser now has the power to choose. It’s what the custom apparel movement is all about.

Another recent trend in eCommerce is private community-based shopping. Sites such as Gilt Groupe and ideeli strive to offer select pieces only to their members and at significantly reduced prices. At INDI we believe in exclusivity in a different way: in our product. Our jeans are made exclusively to fit you, not a random size 28. No one pattern is alike. Community or product, exclusivity in eCommerce is a trend that will define the future of face of shopping for years to come.

Both of these trends link back to a universal trend all consumer markets can relate to: identity.  Which online communities will I join, and what does that say about me? How can the products I buy reflect my individuality? This idea isn’t new, of course, but it is more powerful than ever as social media continues to evolve. In an age where almost any online consumer is Googleable, many brands have been putting a larger emphasis on identity marketing - how the increasing amount of consumer information affects which ads/brands they see.

Sounds like a dream right? Not necessarily. Take for instance, online privacy. Online privacy is a new concept, and therefore not fully regulated. Do a quick search for online privacy and a startling array of news stories come up, tales of personal information being posted to the web. Apart from obvious targets like Facebook and Google, sites like indie e-tailer Etsy have changed their privacy policy without notice, making customer’s full-names and purchases available for all to see. Thanks to the thorough nature of Google’s software these results have even begun popping up when a name is searched.

Moral of the story? Take advantage of the great offerings eCommerce will bring in the coming years, but always keep in mind exactly what it is you’re sharing.

posted by: Bonnie on March 31, 2011 at 11:24 am
filed under:Misc Musings
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Black Denim: It doesn’t get any more basic than this. We say basic because it’s a key piece that’s worn and styled to fit countless occasions. While we normally associate jeans with the color blue, today we’re switching our focus on black. Black denim may seem easy enough to pull off; the color black after all, is the easiest color to wear. Not only does it go with almost everything in your wardrobe, they’re also destined to be multi-season keepers. And while almost everyone knows that black is slimming, it can also be considered boring. That’s why we are here to show you how to wear black denim in three different ways.

Three ways to wear black denim

 

Three ways to wear black denim by eunice@indi

First up, the night look, pair your black denim with a sharp feminine top that breaks up the solid black color of your jeans. Choose a fun necklace that livens up your ensemble that will take you straight to the evening. I personally like pairing my black skinny jeans with edgy shoes that are high but still sensible so I can actually wear them. 

For a weekend day of lunch and errands, pair your black denim with a casual and preppy striped top. Gold is black’s natural pairing and for a weekend, add a pop of color by choosing gold sandals to wear with your straight-leg black denim. Just make sure the rest of your ensemble is low-maintenance. For this look especially, it’s important to be both comfortable and stylish.

For the office, the key to make black jeans acceptable for this setting is to pair your black denim with tailored pieces and dressier fabrics. Choose a chic work week basic like a black blazer to go over your top. Stick to wearing neutral colored heels, keeping everything structured and easy on the eye.

Rachel Bilson wearing black denim

So whether you’re grabbing some drinks on a night out, enjoying an afternoon lunch with friends, or putting hours at work, you can dress up your black denim.. Put them on one leg at a time and you’re good to go—for any situation.

 

 

posted by: Eunice Tanos on March 29, 2011 at 9:37 am
filed under:Denim 101
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