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Wednesday, June 15, 2011
Welcome to today’s edition of Denim 101. So what, exactly, makes a pair of INDI jeans?
Waistband
The waistband is the part of your jeans that holds them up. Imagine how awkward life would be without a waistband! Our INDI women’s jeans all have contoured (curved to your body) waistbands, while our men’s jeans do not. The contoured waistband gives a tighter fit.
Coin pocket
The coin pocket completes the traditional five-pocket jean design; it sits inside the right front pocket. These days they function as a pocket that nothing actually fits in, but somehow a classic pair of jeans doesn’t feel complete without one.
Rivets
Historically these little metal studs were used to reinforce the parts of the jean that received the most stress (remember the original wearers were miners and cowboys). While still placed in high stress areas (like the edges of pockets), today these also function as decoration and a way to differentiate between brands.
Front rise
The front rise is defined as the distance from the crotch to the top of the front waistband. INDI offers rises from super low to high. Lower rises help prevent gaping (the space that appears between your waist and the jean) while higher ones help conceal a curvy tummy.
Whiskering
Whiskering is a hand-detailed treatment in which faded lines are applied to the denim to mimic the subtle creases in the area surrounding the crotch, thighs, and knees in order create a slimming effect on the hips and thighs by drawing the eye downward. You can choose several options for whiskering when designing your INDI jeans, or opt for a completely clean, undistressed, jean.
Sanding
In order to create visual interest by changing the color and texture of jeans, sand paper is carefully applied to them by hand to create wear patterns. Yes, the jeans are literally sanded! INDI offers several sanding choices, from subtle dark indigo to bold vintage distressing.
Inseam
The long seam that runs down the inner leg from the crotch to the hem is called the inseam. This measurement varies depending on the height of the wearer. Since INDI makes jeans custom to you, we can offer any inseam you need, so no more high waters or excessive hemming!
Stay tuned next week as we give you run down on more parts that make up a pair of jeans.
posted by: Bonnie on June 15, 2011 at 2:47 pm
filed under:Denim 101
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Monday, June 13, 2011
This Father’s Day, give dad the chance to (painlessly) shop for men’s jeans. When you buy him an indi gift card, there are no crowded stores, or waiting in line. With a few simple clicks of the mouse dad can build himself the perfect fitting pair of men’s jeans in whatever wash he likes (though, depending on your particular dad’s style, you might want to keep an eye on what he comes up with). Here are a few suggestions on how to style his new indi jeans:
Weekend:
Have dad looking stylish wearing our Dark Vintage with Whiskers wash paired with a simple striped t-shirt, for a chic and casual running errands vibe.
Weekday:
Dad’s ready for work (or casual Friday) in indi’s Rinse with Subtle Sanding wash and clean cut button up shirt.
Going Out:
With indi’s Rinse wash jeans and a fitted blazer, dad is ready for a night out (now hopefully the babysitter will be on time!)
All shirt images courtesy of Polyvore.
So for Father’s Day 2011, give dad the gift of custom jeans, shop indi gift cards here.
posted by: Bonnie on June 13, 2011 at 12:26 pm
filed under:Denim 101
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Thursday, June 9, 2011
Who says you can only wear white jeans after Memorial Day and before Labor Day? Those rules are old and outdated. Jeans have been stonewashed, sanded, bleached, distressed… you name it, its probably already done. Jeans also come in every shade of blue but nothing screams spring or summer wear quite like a pristine pair of white jeans.
White jeans are the perfect thing to wear for a housewarming party or a BBQ on the deck. And just like a pair of blue jeans, finding the perfect pair of white jeans can be challenging. I am constantly on the hunt for nice bright white jeans without any contrast stitching that are slim but not overly skinny. To show you how to wear your white jeans, we’ve checked out these four bloggers who give us the perfect summer outfit inspiration.
 White jeans or white clothing in general, imparts a kind of natural luminosity that’s opposite to the dark and gloomy grunge look. Carolina Herrera once said “a woman always looks well in white,” and we couldn’t agree more—just look at these bloggers. White jeans are the ideal base for vibrant tops, jackets, shoes and accessories. There are so many ways to incorporate these vibrant shades into your look, whether it’s by a simple bright red bag or by layering pieces. The nautical inspired look (anything with stripes) is an obvious pairing for white jeans. The look is perfect for a day of errands or weekend beach trips. We’ve created a Polyvore set just to show you the kind of pairings that would go well with white jeans. Just make sure that when you are deciding on a pair of white jeans, pick one that has stretch. White jeans with stretch will make your legs look leaner and longer. Also, avoid busy features like elaborate embroidery, contrast stitching or pocket flaps; the beauty of white jeans lies in its simplicity and crisp color.
So why exactly are we telling you this? Well after months of development, we will be launching our premium white denim just in time for summer!
So be on the lookout for our brand new white jeans launching on Saturday. If you want to be kept in the loop on happenings at indi you can subscribe to our email list.
posted by: Eunice Tanos on June 9, 2011 at 2:01 pm
filed under:Trend Alert
TAGS:
white jeans, custom jeans
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Wednesday, June 1, 2011
If you couldn’t tell from our tweets and our recent email campaign, we’re in love with cuffed jeans for summer. Looking for some mid-week style inspiration on how to cuff your jeans? These 6 lovely ladies show us that cuffed jeans are a versatile way to wear denim all summer long. Whether you like them cuffed high or low and the fit loose or baggy, here’s some inspiration on how to wear cuffed jeans for any style:
  
  
All street style images are courtesy of Chictopia. Speaking of Chictopia, check out our brand new profile page to learn how to get an exclusive Chictopia reward!
Still need some more styling inspiration for cuffed jeans? Check out our look below, with stripes, wedges and a whimsical straw hat - you can’t get much more summery than this:
All product images courtesy of Polyvore.com.
If you’re looking to rock some custom cuffed jeans, you can shop skinny or straight styles with indi. So, which style did you like best? And how will you cuff your jeans this summer?
posted by: Bonnie on June 1, 2011 at 8:33 am
filed under:Trend Alert
TAGS:
custom jeans, cuffed jeans
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Monday, May 23, 2011
Happy Monday fellow denim fans. Meet Julia Dimoff, our newest customer spotlight! Being petite, Julia always had a hard time finding jeans that fit her 5’1” frame. She finally found the perfect jeans (and stopped spending money on hemming) when she got her first pair of INDI skinny jeans. She loves to pair her skinny jeans with a flattering tunic and flats for a casual, put-together look.
In fact, Julia told us that she likes her new jeans so much, that if she were in charge of INDI, she’d pick out one of everything. To Julia, INDIviduality means “having an opinion and expressing it.” We at INDI couldn’t agree more - follow your own unique style!
Julia, you look great in your skinny jeans. It just goes to show that custom jeans are the best way to shop!
posted by: Bonnie on May 23, 2011 at 9:53 am
filed under:indiDenim Success Story
TAGS:
custom jeans, straight leg jeans, customer spotlight
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Wednesday, May 11, 2011
Do you know someone in desperate need of a denim makeover? Maybe their jeans are too short, too tight, or saggy in the butt. Worse yet, maybe they’re wearing mom jeans! If they’re clueless or confused when it comes to style and current trends, we want to help! We’re looking for candidates for a denim intervention.
We want to put you in the best fitting jeans you’ve ever worn! Since our jeans are made exactly to your measurements, they’re going to fit perfectly, no matter what size or shape you are.
Our indi Fashion Experts (you might call them “Jeaniuses”) are on the prowl for a fashion victim to makeover. If you or someone you know is wearing terrible jeans, contact us for a chance to win the perfect pair of custom jeans from indi. Better yet, if you’re in the Bay Area we’ll throw in a whole makeover (hair, makeup, and great jeans - now that’s an offer you can’t refuse!).
Here’s how to enter:
Send us an email at becca [at] indicustom [dot] com with “indiDenim Makeover” as the subject line and include the following information for the makeover candidate:
- Name
- Email Address (so we can reach you)
- Denim Disaster Story
- Before photo
We’re on a mission to make the world a better place by getting rid of ill-fitting jeans.
posted by: Becca Freeman on May 11, 2011 at 3:36 pm
filed under:Happenings at indiDenim
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Friday, May 6, 2011
Denim Lovers meet Diane Dietsch. Diane reached out to us by sharing her experience with indi. When it comes to style, Diane loves turning up the volume on an otherwise casual look by incorporating an unexpected element. She is pictured here with an outfit that makes a bold and festive statement—a white puffed-sleeved shirt paired her indi straight leg jeans.
It’s safe to say that Diane likes channeling the bohemian spirit when it comes to fashion. Her favorite outfit would be a “great blouse with jeans and boots, accessorized with American Indian jewelry.” While her favorite piece of clothing is a leather fringe jacket, one that she purchased in Santa Fe.
Diane is always on the hunt for a great fitting pair of jeans to go with her favorite items in her closet and we are happy that she found one through indi. If you’d like to shop Diane’s jeans, click on our design vault here
posted by: Eunice Tanos on May 6, 2011 at 2:15 pm
filed under:indiDenim Success Story
TAGS:
custom jeans,
straight leg jeans
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Friday, April 22, 2011
The Royal Wedding is officially upon us…it’s next Friday, to be exact. So today, we are taking a moment to focus our attention and discuss our royal style icon, Kate Middleton.
While the rest of the fashion world speculates on what dress she’ll be wearing walking down the aisle, we like to take notice of her daytime outfits instead, especially when she wears jeans! Kate is known for her understated, elegant and simple style—this girl loves to wear denim. Her wardrobe consists of tailor-made blazers, silk tops, classic sweaters over skirts and boots—lots of them. Once and a while, she’ll wear something unexpected like a brightly colored top for a night out of town but mostly, her look is simplicity at it’s finest.
Although her style has been picked apart and discussed across the social media realm numerous times, we still have an obligation to evaluate her jean style. Kate loves rocking her skinnys and we’ve taken notice of this.
Below, we have our top three picks for her denim look:
Did we also mention that Kate favors wearing up-and-coming designers instead of the big names in fashion?
This is great news for us! Maybe someday, she’ll consider wearing custom jeans (we only hope).
posted by: Eunice Tanos on April 22, 2011 at 4:22 pm
filed under:Misc Musings
TAGS:
skinny jeans,
custom jeans
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